Many people think that to increase growth or profit, you first need to sell more, launch new features, or increase your marketing budget. But that’s not always the case.
For example, we recently migrated our Nextrike server. Previously, the server we were using cost us $71 per month. Now, with the same configuration on another provider, the cost has dropped to around $25 per month.
That means we’re saving $46 every month without doing any additional work-straight profit. When you calculate it, that’s nearly 1.8x growth.
The old server was located closer, while the new one is a bit farther away. But since our SaaS is still at the production stage and doesn’t yet have a large user base, this hasn’t had any negative effect.
Just one right decision—cutting costs by more than half—increased profitability. What we learned from this is that growth doesn’t always come from more sales or building something new. Sometimes, the biggest changes come from small, smart decisions made in the right place.
